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| | LarsonO’Brien Marketing Group Moves to New Location
| Converted Train Station Serves as Architecturally Intriguing Office Space |
LarsonO'Brien's new office, a custom-converted train station.
FOR IMMEDIATE RELEASE
PR Log (Press Release) –
Oct 28, 2009 – PITTSBURGH…LarsonO’ Brien Marketing Group, a leader in integrated marketing for the building industry, is pleased to announce its move to a new location – a converted train station at 3591 Ridgeway Drive in Bethel Park, PA.
The move comes in line with LarsonO’Brien’s need to create an open office space to facilitate collaboration amongst its four practices – advertising, public relations, interactive and continuing education. The train station offered LarsonO’Brien the unique opportunity to design the interior entirely to its own specifications, realized in conjunction with Pittsburgh-based Design 4 Studio.
Many features converged to create the open space, including abundant natural daylighting. Large east and west facing windows promote a high degree of sunlight without heat gain, while a wooded hillside shades the building’s south-facing windows, where solar heat gain would be the greatest. The facility’s conference room boasts the only interior doors in the entire space, further contributing to the open atmosphere.
Functional attributes include a dry erase wall covering that encircles the entire conference room wall, maximizing opportunity and encouraging storyboarding, brainstorming, sketching ideas and projecting images. FIOS fiber optic-based broadband high-speed Internet will allow for easy downloading and uploading of large image files and data used in developing content. Low-VOC paints in rich shades of aqua, red, beige, and green brighten interior walls of tiered heights.
“The move to the train station marks a step forward for LarsonO’Brien,” explains Ronald Larson, CEO and art director for LarsonO’Brien. “Because we serve clients in the architectural building products industry, it was important that our new offices combine visual appeal and functionality to reflect our personality. This new space will allow us to more effectively serve our clients while continuing to grow as an agency.”
The company’s move to the train station – which still maintains an open rail – marks the first time the facility will be used as an office space. The building previously served as a warehouse.
LarsonO’Brien Marketing Group’s new mailing address (3591 Ridgeway Drive, Bethel Park, PA 15102) and phone number (412-831-1959) are effective as of October 30, 2009.
LarsonO’Brien serves a range of clients in the building industry, including Birdair, Inc. (Buffalo, NY), Cambridge Architectural (Cambridge, MD), CENTRIA Services Group (Pittsburgh, PA), Chief Manufacturing (Savage, MN), Fabric Structures Association (Roseville, MN), Follansbee (Follansbee, WV), greenscreen (Los Angeles, CA), H.H. Roberston Floor Systems (Ambridge, PA), Kobold (Pittsburgh, PA), PPG IdeaScapes (Pittsburgh, PA), and Ronstan Tensile Architecture (Melbourne, Australia). To learn more about LarsonO’Brien, visit www.larsonobrien.com.
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About LarsonO’Brien Marketing Group: LarsonO’Brien Marketing Group, headquartered in Pittsburgh, operates one of the city’s largest PR practices and specializes in strategic planning for marketing communications, providing creative multidisciplinary solutions for architectural building products manufacturers. LarsonO’Brien is a member of the Second Wind Network of Advertising Agencies and the United States Green Building Council. For more information on LarsonO’Brien, call 412-831-1959 or visit www.larsonobrien.com.
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