The Microsoft CRM Event Management accelerator is a comprehensive tool for all types of companies and organisations to effectively plan and execute all your event management requirements.
The event management accelerator gives organisations the ability to manage the planning, execution, tracking and reporting requirements for events. Microsoft CRM Event Management offers a user-friendly environment for facility scheduling, function coordination and event management. Its features are focused on preparing all facets of organising an event, providing you with the ability to efficiently organise information and run custom reports. It can be used for conference meetings, exhibitions, commercial organisations, hospitality, theaters and performing arts, hospitality, universities.
The key benefits of Microsoft CRM Event Management accelerator is that is will allow you to track and manage all event and customers details on one central platform, so you can holistically manage event planning and execution from beginning to end. The event management accelerator focuses on three areas of event management, namely;
Event Planning - logistics around an event such as:
Booking the venue
Presenters
Catering
Presentation content preparation
Event Attendance - all aspects around managing the attendees such as:
Inviting the target audience via phone, fax, letter and email
Managing registrations via phone, letter, fax, email and web
Tracking all people who actually attended the event
Track details related to venues, rooms, event sessions, speakers and sponsors.
Event Review – Microsoft Dynamics CRM reports that measure the effectiveness of the event:
How many people attended the event?
What was the revenue impact of the event?
A core component of the event management accelerator is the web registration portal that customers and partners can deploy to allow web registration for their events and track these registrations in Microsoft Dynamics CRM. Because the accelerator is build around Microsoft CRM, you can use the core CRM reporting package to analyse and gain insights for future decision making for each event. Microsoft CRM will allow you to measure event success with key performance indicators, which will also allow you to identify trends and allocate resources with powerful predictive analytics. These metrics can be used to measure the return on investment and to optimise future events.
As with all CRM Accelerators, they are available at no additional cost to current Microsoft Dynamics CRM customers. These solutions can be deployed as packaged extensions to Microsoft Dynamics CRM or used to help develop new solutions, allowing organisations to help improve the time-to-value in tailoring Microsoft Dynamics CRM to their business needs.
