A commuter rides to work after leaving his car behind.
CAMBRIDGE, Mass. – Fall 2009 – With the current state of the economy at the center of the evening news, it’s no secret that employers are paying closer attention to the bottom line. Many are searching for an easy way to save money while increasing efficiency around the workplace. Now, a growing number of businesses are looking toward alternative commuting methods as a way to help.
Montague Corporation, a Cambridge, MA based folding bicycle manufacturer has recently developed a concept and a product that offers a uniquely effective solution reducing corporate costs. Montague president, Dave Montague explains. “The daily commute is often overlooked as a starting point for a significant company wide economic change. What many employers don’t know is that by introducing a corporate bicycle commuter program, they stand to reduce health insurance costs, increase employee productivity, and move toward a more sustainable existence. It’s a small investment that has the potential to significantly reduce overall costs.”
Still, Montague acknowledges that simply jumping on a bike and pedaling off to work can be a far reach for many Americans as long distances, adverse road conditions, and bad weather can all get in the way, let alone asking that people give up the comfort of their car.
Recognizing the difficulties that most people have with taking the first step toward bicycle commuting, Montague launched SwissBike™, a line of bicycles that allow people to choose to the moment how they would like to travel or commute. SwissBikes are full-size bikes, with full-size performance, but they fold to fit in the trunk of a car, on the train, bus, or even in a cab. The multiple functions of these bikes neatly fill in the gaps that often cause people to write off commuting by bike.
"The SwissBike TX addresses many of the major hassles of commuting to work” explains David Montague. “Most people’s commute to work is farther than they feel comfortable riding a bike. In this case, you simply put a SwissBike TX in the trunk of your car, drive part way to work, park, and pull out your SwissBike TX for the rest of the ride. And if the day is not nice, or you don’t have the energy, simply leave the bike safe and dry in the trunk until another day. We call it Drive and Cycle commuting. It’s easy, it’s good for you, and it’s a manageable step for most people.”
By adopting the concept of Drive and Cycle commuting in conjunction with the new SwissBike, companies can expect to see numerous benefits emerge. With employees parking away from the office, less money needs to be spent on parking infrastructure and traffic is reduced around the job site. With more employees exercising on a daily basis, overall fitness will improve, which in turn can dramatically reduce healthcare costs. Also, as numerous studies have shown the more active and healthy a person is, the more productive they are.
Photo:
http://www.prlog.org/
