WoodWorkers Guild of America Celebrates First Anniversary with 100,000 Video Views

PR Log (Press Release) – Oct 28, 2009 – PLYMOUTH, MN, -- WoodWorkers Guild of America (WWGOA.com) celebrated its one year anniversary in October with its 100,000 video view. Launched in October 2008, the website is positioned as a leading destination for woodworking video clips, tips and techniques. Since its inception a year ago with more than 300 video clips of both original WWGOA video content and the best-of-the-web video content, the website has experienced steady growth in the number of visitors and video views.

“We recognized that woodworkers were getting more and more of their information from the Internet and there was a rise in the number of woodworking videos available on publishers’ websites and YouTube,” said master woodworker and managing editor George Vondriska. “However, much of the video content on the web was low quality or advertisement driven. We saw an opportunity to fill this gap with high-quality, technique driven videos that help woodworkers improve their skills.”

Woodworkers have shown they have an appetite for WWGOA’s video content, registering over 100,000 video views between WWGOA’s website and its YouTube channel. WWGOA launched with more than 300 woodworking video clips and today has more than 400 video clips on its website. “We produce our own woodworking video clips,” said George, “but we also search the Internet daily looking for great woodworking content and we post that content to our website. This makes us a valuable resource for woodworkers who need to find video content quickly.”

Manufacturers are also finding value in the video content that WWGOA is producing. Logosol, a manufacturer of wood processing products, worked with WWGOA to create a video clip using their Woodworker’s Mill product. “The video clip was finished just in time for last year’s winter sales campaign,” said Charlie Griffin, Technical Sales Manager of Logosol, Inc. “We posted the video tip on our technical blog, used it in correspondence to potential customers and embedded it on the specific product page on our website. Our winter sales campaign was a huge success. We sold out of Woodworker’s Mills in that campaign and we know that the video tip we used throughout the campaign had a direct and positive impact on our sales.”

“It is always a challenge launching a new brand,” said Vondriska, “Especially when there are many great sources for woodworkers to reference. But we truly feel that that our original WWGOA video content helps set us apart from other woodworking websites, and the 100,000 video views that woodworkers have registered confirms this.”