Mooring will present with Wendy Livingston, Manager of Marketing and Communications for the Nasher Museum of Art at Duke University. Their case study will look at ways to make collateral programs fit within smaller marketing budgets without sacrificing core marketing objectives. Their expertise comes from working together on the Nasher Museum of Art’s programs including the recent El Greco and Picasso Exhibitions. Attendees will leave with tools that help them evaluate their collateral programs and will aide them in getting the maximum use of their design and print budgets.
“It’s an honor to be selected to present at the nation’s premier arts marketing conference,”
Jennings’ arts division handles strategic marketing and advertising for well-known museums, arts centers and cultural activities including Durham Performing Arts Center, Full Frame Documentary Film Festival, North Carolina Piedmont Laureate program and Nasher Museum of Art at Duke University.
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, the arts, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
