The Qittle “Live the Dream” bus tour will promote environmentally sustainable behaviors with the support of the City of Aspen’s Canary Initiative.
The Canary Initiative is donating Canary Tags—investments in local projects that reduce carbon—in order to make the bus carbon neutral. During the five month tour, Qittle will use text marketing strategies to encourage large audiences to “avoid, reduce then offset” their carbon impacts.
Kim Peterson, director of the Canary Initiative sees it as a great opportunity and a perfect match for what the Canary Initiative is attempting to accomplish.
“We will be able to help other cities establish their own carbon reduction programs through this effort,” Peterson said. “This type of marketing is cutting edge and targeted toward an ever growing tech savvy market.”
With support such as the Canary Initiative, Qittle will hold educational seminars throughout the U.S. helping businesses use new media tools like mobile marketing to relay their message. The bus tour will also promote Qittle’s “Live the Dream” campaign where one person will win a free year in Aspen, complete with a place to live, ski pass and the essentials to survive in the mountain town.
The Canary Initiative was created by the City of Aspen to serve as an action plan that identifies steps to reduce global warming pollution; inform the public about impacts from, and solutions for global warming; and to advocate for action on a regional, state, and national level.
Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don't leave home without. www.qittle.com
