Genji's Seoul Roll with Seared Wild Albacore
Whole Foods Market sushi vendor, Genji Inc., is encouraging customers to take a walk on the wild side by trying its all new Wild Albacore sushi, sustainably caught in Pacific Northwest waters. Genji hopes customers will gradually shift their tastes from more commonly-fished items like Bigeye Tuna in favor of its more eco-friendly cousin.
Cognizant of the increased pressures being placed on the oceans’ natural resources, Genji has partnered with American Tuna of San Diego, CA, which only supports fishermen using the Pole & Troll fishing methods, which involve catching a smaller number of fish than nets, have no impact on the ocean floor and virtually eliminate by-catch.
Genji’s mission includes a pledge to “seek out environmentally-
Will customers buy it? Although albacore is well-known as a canned tuna, it is not yet an item offered at every sushi bar throughout the country, unlike Bigeye Tuna, Salmon and Crab. It will be new to many customers. But Genji is confident that its core customers at Whole Foods Market will appreciate the buttery flavor of “tataki-style”
To underscore its commitment to the environment, Genji is contributing 10% of the sales of its two new Wild Albacore items for the first 2 weeks to the Natural Resources Defense Council, an organization which works to protect wildlife and natural habitats. Genji is not affiliated in any manner with the NRDC or any of its programs, projects or websites, but supports its mission.
The two new Wild Albacore items launching at all Genji US stores on October 28th are the Seared Albacore Nigiri & Roll Combo with cream cheese and the Seoul Roll, featuring a Korean red pepper sauce. Both are served with a light citrus-soy ponzu sauce.
