Despite financial indicators that the credit crunch will be ending soon, consumers are still wary. Terrys Fabrics is seeing an increase in early orders from customers who wish to spruce up their homes well in time for Christmas.
Terrys Fabrics' increasing online presence have driven annual sales, both online and in-store up by 15%.
Paul McGuinness, of Terrys Fabrics, said:
“Autumn is always a busy time of the year for us and 2009 is no different. However, we were concerned that we would see a drop in sales this year as a result of the credit crunch, but the opposite has been true.
Customers are really focusing on making Christmas special this year and instead of going crazy with their credit cards we are seeing more selective spending. Our customers want to make their homes more attractive for Christmas but are looking at how they can accessorise instead of investing in a huge re-vamp.
Particularly we have seen an increase in demand for curtains – both ready made and those we make on order for customers, as well as in lighting and soft furnishings such as cushions and bedding sets.
“In fact at present our best selling products are curtain poles (http://www.terrysfabrics.co.uk/
Terrys Fabrics also believes that another factor that is driving sales of curtains is their unique insulating properties. Consumers are investing in ways to reduce their energy bills. Hanging good quality curtains has been proven to reduce energy loss to a room, which results in keeping it warmer for longer.
