INDIA, New Delhi – Sony Ericsson today unveiled its ‘Communication Entertainment’
The future of mobile entertainment, the Satio, Aino and Yari mobile phones offer the ultimate multimedia experience, Remote Play access to videos, television shows and photos and also debuts gesture based gaming. They go a step ahead in broadening the experience with seamless integration with other devices and by removing the barriers to share.
Sony Ericsson’s Communication Entertainment consumer proposition is based around three key promises:
* Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
* Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
* Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
Highlights of the ‘Communication Entertainment’
Visual communication like never before with the Sony Ericsson Satio
The Satio offers the ultimate multimedia experience. It comes with a 3.5 inch screen offering a 16:9 widescreen format. A friend pulling a funny pose? Snap them with the amazing 12.1 megapixel camera and share the picture with friends. Capture those minute details while taking a picture with the Smile Shutter, Xenon flash and Touch Focus. Satio also offers the touch user interface which makes navigation truly intuitive - regardless if you browse the media menu, adjust your camera settings or play music.
(Priced at Rs. 35,950/-)
Sound and vision set free with the Sony Ericsson Aino
The Aino keeps you updated with the latest videos and music. Media Go helps users transfer, play and organize all their music, photos, videos and podcasts from the PC, simply and effortlessly to enjoy directly on Aino via Wi Fi. The Aino also offers the ability to access content stored on a PlayStation 3 from anywhere in the world through a Wi-Fi connection. Using the same technology found in the PSP3, the new phone gives you Remote Play access to videos, television shows and photos all at the press of a button. What’s more is it offers an 8 MP camera and outstanding sound quality with Clear Stereo and Clear Bass.
(Priced at Rs. 28,950/-)
Twist, tilt, turn, smash - gesture gaming is here with the Sony Ericsson Yari
Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – Forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action! The Phone comes with a 5 megapixel camera and state-of-the-
(Priced at Rs. 16,950/-)
QUOTES
Anil Sethi, President, Sony Ericsson Mobile Communications India: Bringing together rich content, unique applications and best in class entertainment experiences, our Communication Entertainment proposition is the next step in our evolution. Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman™ phones and we are now ready to unveil the next chapter in the evolution of the company – Communication Entertainment – providing consumers unlimited opportunities to share their entertainment experiences.
Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India: The introduction of the Satio, Aino and Yari phones in India will redefine the communication and entertainment experience for mobile users. With these innovative and feature rich phones, Sony Ericsson will leap frog the competition and set new standards for others to follow - just like we did with the introduction of the Walkman™ and Cyber-shot™ phones,” “The range packs in the best technology and applications, to deliver the ultimate entertainment experience on the go. In the days to follow, we will be rolling out an aggressive marketing campaign to support the launch of these products and to allow consumers to experience these products.
FOR MEDIA INFORMATION, PLEASE CONTACT:
Sony Ericsson India -
Natasha Dutta
Sony Ericsson Mobile Communications Pvt. Ltd.
Phone: +91 124 4206000
E-mail: natasha.dutta@
Genesis Burson-Marsteller (for Sony Ericsson India) -
Arunita Dutta
Phone: + 91 9811740901
E-mail: arunita.dutta@
Priyanka Juyal
Phone: + 91 9999060158
E-mail: priyanka.juyal@
For the online version of this release and to access images, videos, and more product information, please visit: http://sonyericsson.webrelease.in/
