The campaign, which will run from August to November, follows hugely successful results from similar podcast series’ in previous years.
Podcast Production Company Podcast Voices and Video has produced the series and will release a new episode every two weeks in the run up to the show, which starts on 5th November at Earls Court in London. Content includes supercar news, competitions and interviews with stunt drivers and exhibitors from the show.
We are continuing to develop the podcast series again this year to engage with show fans and continue to receive an incredible response,” said Charlotte Aldiss, Show Director at Clarion Events, MPH featuring Top Gear Lives’ organiser. “Our podcasts are content-rich and entertaining rather than trying to directly sell tickets. One email we sent out prior to the show with a podcast link last year received a 30% response rate – all those who responded bought tickets. The podcast series is fundamental to our campaign in the run up to the MPH featuring Top Gear Live show.”
Last year the podcast series was featured as ‘Editors Pick’ on iTunes and will be downloadable again this year free of charge via the iTunes store and the MPH show site (www.mphshow.co.uk)
“We're pleased that the shows demonstrate true return on investment, demonstrating an upturn in ticket sales with each new podcast release – I'm sure this new show will attract tens of thousands of listeners once again,” said Andy Evans, Founder of Podcast Voices and Video. “When the show moves from London to Birmingham’s NEC, we will be producing a one-off podcast featuring live recorded content from Earls Court to give listeners a taste of what’s coming.”
Andy Evans continued: “This production successfully demonstrates that podcasting is a valuable addition to the marketing mix - it really does create audience, engagement, sales and also offers businesses like Clarion Events the opportunity to have the production funded by sponsorship revenues and to generate tickets sales.”
The MPH featuring Top Gear Live show will run from 5th to 8th November at Earls Court, then 12 to 15th November at Birmingham’s NEC.
Over 100,000 visitors are expected to attend.
About Podcast Voices
Podcast Voices, established in March 2005, was the UK's first company to specialise in commercial audio and video podcast production. We work with clients including Lonely Planet, NHS, Sony PSP, The Times and The Inquirer to create compelling and professional audio and video podcasts. We enable brands to extend and share content online via this exciting format, helping companies to give their audience a portable and convenient way of interacting with their web site. Podcast Voices uses highly skilled, trained audio visual producers, voice-overs and presenters; ensuring we deliver engaging audio and video podcast shows that build audiences quickly. www.podcastvoices.com
