“Increasing the quality of the face-to-face interaction experience between attendees, exhibitors, and the show organizer has always been a critical aspect of any event, whether a consumer event or a trade show”, says Mark Simmering, Managing Director of InterMarket Global™. “Our proximity marketing technology, provided by The Mobile Xperience, allows organizers to offer rich, real-time messaging (at no cost to recipients) to practically every attendee having a Bluetooth enabled mobile phone. Latest statistics indicate that 70% of mobile phone/ PDA users in the U.S. now have Bluetooth capability, so they can receive and act on these targeted messages during their event visit.”
“We have found that most exhibitors are looking for anything possible to attract people to their booths, and we believe strongly that permission-based Bluetooth will be on the forefront of driving traffic to the booth.” says Dean Steinman, President of TheMobileXperience. “To reach people directly on their phone as they walk within 40-300ft of a booth and offer them a free Opt-In message is by far the most effective way of delivering that message.” Steinman continues.
What is Bluetooth Proximity Marketing? Proximity Marketing utilizes a local Bluetooth network transmitter (not much larger than a mini laptop PC) with a range of up to 300ft/100m. Every Bluetooth enabled device coming within the signal range receives a notification that they have a message from the sending server and asks if they will accept the message. Messages are then downloaded and read by recipients. Messages can contain files with graphics, text, MP3, vCards, Internet links, and/or other popular formats optimized for the viewer’s mobile phone screen.
Popular messaging used at events are ‘show special’ offers on products, presentation/
Exhibiting companies can also take advantage of this technology by setting up their own proximity marketing network to transmitter targeted messages to anyone coming within 300ft of their booth. This capability has been utilized in the U.S. with strong success by exhibiting firms including Univision, Coca Cola, NVIDIA, Capitol Records, Rolex, and many other leading global brands. “With the cost of the technology becoming extremely affordable, we’ve reached the point where it is more cost-effective to execute a very effective proximity marketing program than to send an additional employee to staff the booth”, Mark Simmering continues. “We’
For more information about tapping the value of Proximity Marketing for your trade shows or consumer events, contact:
# # #
About InterMarket Global™ and Mark Simmering - For over 11 years, InterMarket Global™ has been a valued resource for results-driven events, recruitment marketing, membership promotion, branding, social media and market expansion. Mark Simmering has been involved in the global events industry since 1989, serving as EVP/Chief Operating Officer of SEMCO Productions, Managing Director of Medtrade and Medtrade Europe, and Executive Director of North American Operations for Messe Frankfurt. His profile is available at http://www.linkedin.com/
About The Mobile Xperience - A full-service Mobile Technology, Text Message Marketing and Development firm offering a wide range of Mobile/Cellular/