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Follow on Google News | Big Companies Turn to Search Engine MarketingBig companies with reduced ad budgets have discovered a way to make more from less by utilizing paid search engine marketing.
By: B. Alan Companies like Sprint have ordered keywords in order to increase sales, not just interest. Instead of generic words like "Sprint," they now use phrases such as "cellphone rate plans" or "Samsung Reclaim." Volkswagen is telling more than 600 dealerships across the country to not compete against each other. The car manufacturer has been buying the keyword "Jetta," but a local dealer could bid on "New Jersey Jetta" and inadvertently increase the price. Google, which owns 80% of the online marketing industry, has noticed the diminishing amount of keywords available as more big companies come into play. The search giant offers a variety of tools that monitor when consumers search for specific keywords, letting online marketing services know the best time to bid on those keywords. # # # BullsEye Marketing, LLC. is a privately held marketing company located at 1030 South Ave West, Westfield, NJ. We've been around for 25 years. We specialize in both online marketing and traditional marketing. Visit us at http://blog.bullseyemarketingllc.com, http://blog.bullseyenj.com, http://www.bullseyenj.com. End
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