Chicago – Beginning January 1, 2010 Penn National Gaming will partner with RPM Advertising to develop and execute a brand identity for Hollywood Casinos. The full service assignment will incorporate research, brand development, media planning/buying , creative execution, production services and direct marketing. Penn National, one of the top five gaming companies in the world, owns and operates seven Hollywood Casinos across the country including facilities in Aurora, IL; Bangor, ME; Baton Rouge, LA; Grantville, PA; Lawrenceburg, IN; Bay St. Louis MS; and Tunica, MS.
RPM who recently celebrated 15 years in business is recognized as one of the most successful advertising and marketing agencies in the casino industry. Gaye Gullo, Corporate Vice President of Marketing for Penn National, said “RPM’s philosophy and expertise in building brand equity is what we were looking for in a Client-Partner relationship. We are looking forward to working with RPM and their talented team.”
About Penn National Gaming:
Penn National Gaming owns and operates gaming and racing facilities with a focus on slot machine entertainment. The company presently operates nineteen facilities in fifteen jurisdictions, including Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Mississippi, Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and Ontario. In aggregate, Penn National operates facilities featuring over 26,300 gaming machines, approximately 400 table games, over 2,000 hotel rooms and over 959,000 square feet of gaming floor space.
About RPM Advertising:
Established in 1994, RPM Advertising, Inc. is a full-service marketing communications agency with headquarters in Chicago. RPM was developed from the simple proposition that talent, innovation, relentless hard work and an unerring level of integrity would produce a better marketing communications company. RPM has expertise with branding and marketing in multiple product categories including: automotive, gaming, retail, hospitality, travel/tourism, and health care, among others.
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