Styles Salon & Spa is offering the chance to win a year of free haircuts to encourage customers to text in on their cell phones and join their mobile campaign.
Within hours of implementing a point of sales strategy, the Salon and Spa had over 50 contacts. At time of check out, customers are asked if they would like to be in the “text club” and are automatically entered to win the free haircut prize. Stacy Snook, owner of Styles says guests are usually thrilled at the idea of winning such a huge prize.
“I'm excited to see the results of SMS marketing over time. We're off to a great start. I'm fully anticipating this to be one of the best marketing tools we use here at Styles Salon & Spa,” Snook said.
Styles will announce the year of free haircuts winner via text notification on Jan. 1, 2010.
Snook said her clients are thrilled to be receiving discounts and specials offered on the fly that are exclusive to text club members. She said her clients don’t miss texts the way they sometimes miss or skip over emails. They have combined their new mobile campaign with social media and broadcasting in order to remain competitive and grow the business.
Styles Salon & Spa is an Aveda Spa and Salon based in Cross Plains, Wisconsin. They provide everything from hair services, waxing, massage and skin treatments. For more information, visit www.stylessalonspa.com.
Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don't leave home without. Qittle has signed up numerous clients including Aspen Skiing Company, Snowmass Village, Cost Cutters, Energy Outreach Colorado, Bono’s BBQ and The Aspen Club & Spa.
