Avoid Small Business Web Site Graphic Design Mistakes
Small business owners have lowered prices to attract customers during the recession. As a result, they have less discretionary dollars to spend on marketing. That's why many are turning to the web where marketing costs are a fraction of traditional media.
Marlon Sanders, CEO of Higher Response Marketing, Inc., a San Antonio corporation specializing in marketing for small businesses, had this to say, "In this recession small and big businesses alike have lowered prices to keep customers coming back. That lowers margins and leaves less discretionary dollars for marketing. That's why I'm seeing small business owners turn to the web for relief."
Sanders continued, "Businesses are used to spending big bucks for yellow page advertising, print media and radio. When they hear they can buy local Google ads and pay .25 a click to get a potential buyer to their web site, the lights go on. Or they might spend $1,500 a month for a search engine optimization campaign. Those numbers work a lot more in the favor of financially-
"The problem is," stated Sanders, "the rules of graphic design and copy for the web are different than print or radio. In a print ad, you agonize over every word because you have precious little space. You can only spit out so many words in a 30-second radio spot. On the web, 1,000 words on a page don't cost you any more than 100. This shifts what's possible and the rules you follow in your advertising."
Higher Response Marketing, Inc. is offering a PDF download on how to avoid the most common graphic design and web mistakes made by small businesses.. While this report has sold for $37.00, a complimentary copy is being offered to readers of this press release. Said Sanders, "I wanted to give a boost to businesses who are trying to recession proof their sales. This PDF is a quick education in the laws of the web."
It's available for immediate download at http://www.designdashboard.com/
Photo:
http://www.prlog.org/
