The Athletic Sock Born In Brentwood Gets Superstar Investor

Oct. 27, 2009 - PRLog -- Elicit Brands, LLC, owner of the Swiftwick brand of high quality moisture wicking compression socks worn by athletes in almost every sport, announced today the addition of a new investor and partner, Derrick Mason.  The former Brentwood resident and Tennessee Titan who now plays wide receiver for the Baltimore Ravens is widely recognized for his ability to see and take advantage of an opening on the field and he expects to bring that same vision to one of Brentwood’s most unique new businesses.  In less than two years, the company has established almost 200 retail outlets and created rabid fans in almost every sport.

“When a superstar like Derrick Mason becomes your partner it’s something you celebrate, not because of what he does, but because of who he is,” said Mark Cleveland, company CEO.  “He’s a professional, a great personality and a one man proving ground for awesome socks.”  

“It’s simple,” Mason says when asked why he invested in the company, “just wear a pair of Swiftwick socks and you instantly recognize something special.  It seemed like an outrageous claim at first, their promise that this would be the best sock you’ve ever worn, but then I put them on.  They’re simply addictive.”  Made in Tennessee, Swiftwick socks are famous for creating a tight envelope around your feet and ankles.  Swiftwick compression socks extend the limits of athletic endurance by improving blood circulation in lower extremities and keeping feet dry for maximum comfort.  “Performance oriented people generate an energy that attracts performance oriented people,” Mason ads, “and this organization is focused on doing something special, so you see that kind of energy in their products.  It’s all about results and I want to be a part of that.”  

Nationwide, Swiftwick compression socks are favored by athletic trainers and equipment managers, the ultra endurance runner and cyclists from every discipline.  Featuring materials and a design that wicks moisture away from your feet, a pair of Swiftwick socks can tackle any environment; from the skates of a professional hockey player to youth soccer and high school lacrosse -- or the fast moving feet of Derrick Mason.  “Some of us hate to admit it but absolutely everyone has feet that sweat,” Cleveland said.   “If you solve that problem you’ll be digging through your sock drawer to find Swiftwicks and using those old cotton socks for a rag.”  


About Elicit Brands, LLC
Headquartered in Brentwood Tennessee, Elicit Brands, LLC creates and owns technical apparel in targeted specialty markets, from antimicrobial socks in medical and military applications to specialty athletic socks and performance apparel.  Under the Swiftwick brand, the company designs and manufactures long lasting performance wear in the state of Tennessee, great products sought after by sporting teams and individual competitors looking for an edge.  Specializing in moisture wicking, compression socks and arm warmers, the company makes a Performance Line and also Custom Products with team logos and colors, selected by coaches and endurance athletes involved in cycling, running, hockey, golf, lacrosse, wrestling, volleyball, basketball, football and other popular sports.  For more information visit www.swiftwick.com

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Swiftwick's vision is to be the leader in sock technology while creating a culture focused on manufacturing the best socks through environmentally friendly means, social responsibility and superior customer service.