Avoid fake UGG Boots this Christmas – buy from an authorised retailer like Cloggs.co.uk

PRLog (Press Release) - Oct 27, 2009 -
As the UK is still in the depths of recession, it will be all too easy for UK consumers to opt for credit crunch Christmas presents this year; after all, saving money is the name of the game! However, Cloggs.co.uk is pre-warning buyers not to be tempted by UGG Boots at unbelievable prices, as they are bound to be fakes. To get the real deal, everyone should make sure they buy from an authorised UGG Australia retailer like Cloggs.

UGG Boots may be expensive, but as they are the must have fashion footwear essential for winter 2009 they are bound to be at the top of the Christmas list of thousands upon thousands of people this year. Whilst it is all too tempting to opt for the cheapest UGG boots in an effort to save money, it is inevitable that low-cost UGG boots will leave a bitter sweet taste of disappointment in people’s mouths. They will turn out to be fakes.

There’s lots of advice out there at the moment about how to spot UGG counterfeits – like looking out for subtle differences in the UGG logo stitched to the boot, searching for differences in the way the boot is packaged, or even identifying the superior quality stitching and materials that genuine UGG boots use. However, to the untrained eye this is incredibly difficult to spot.

Also, if consumers are considering making their UGGs (http://www.cloggs.co.uk/page/uggs) purchase online, they will not be able to make such checks until their UGG Boots (http://www.cloggs.co.uk/page/uggboots) are actually delivered to their door.  By that time, it’s already too late as the company that sold them will either be long gone, or will never give customers their money back. Luckily, Cloggs.co.uk is lifting the lid on the world of fake UGGs and illustrating just how easy it to buy real UGG (http://www.cloggs.co.uk/page/ugg) boots for friends and family this Christmas.

In order to ensure that consumers buy 100% genuine UGG Boots like the latest UGG Bailey Button (http://www.cloggs.co.uk/icat/ugg_bailey_button), Cloggs advises people to check that they are buying from one of the following before they part with their hard earned cash.

If purchasers want to buy from the high street they should make sure they are buying from an authorised retailer.

If a potential UGG buyer wants to buy online, they should make sure that they buy from an authorised online retailer.

It’s really easy to identify authorised from non-authorised UGG Australia retailers. If they are authorised, just like Cloggs.co.uk, they will be listed on the Official UGG Australia website (www.uggaustralia.com/gb). If potential buyers can’t find the company they are thinking of buying from, they are not an official seller and should be avoided at all costs.
Damian Scarlett, Managing Director of Cloggs.co.uk stated:

“As UGG boot sales continue to rise year upon year in the UK, so do the number of fake UGG boots available. As counterfeit producers become more and more sophisticated, it’s getting harder and harder to identify real UGGs in comparison to fake UGGs, at first glance. Thankfully, there is one sure fire way to make sure you are buying genuine, superior quality UGG Boots, and that’s by checking that the company you are buying from is listed as an authorised retailer and / or an authorised online retailer on the official UGG Australia website. Cloggs.co.uk is listed on both.”

The actual concept of UGG Boots is nothing new – sheepskin boots have always been popular in colder climates such as the Artic and China. However, thanks to pilots in first and second world wars, competitive swimmers and surfers in the 1960’s and Australian sheep herders, the practical comfort and warmth offered by such boots made it into mainstream footwear apparel fast. Thanks to celebrities like Paris Hilton, Pamela Anderson, Oprah and Jessica Simpson wearing boots like the Classic Short UGG (http://www.cloggs.co.uk/icat/classicshortugg), UGG Boots are one of the biggest growing fashion trends of the 21st century.