Pillow Talk Will Never Be The Same - The Screaming Pillow Provides Relief for the Over-Stressed

Oct. 26, 2009 - PRLog -- BOSTON --  Taking a page out of her own experiences, laid-off communications professional Gabrielle Yetter this week officially launches the Screaming Pillow.

Yetter, who created the concept after losing her sister and nephew in a fatal car accident, sees the Screaming Pillow as a “24/7 source of immediate stress relief”.

“We all know that screaming relieves stress and reduces tension. The Screaming Pillow allows you to let it all out without scaring the neighbors,“ says Yetter, founder of The Brightside Group, Inc., the company formed to create fun, novelty products.  

The pillow has a colorful “screaming” face on one side and a short message on the back:  “When you just need to let it out…Place face here and SCREAM!”

Attached to the pillow is a detailed “instruction” card which tells the user to:  “1. Focus on the source of your anger and frustration; 2. Muster up all the emotion you can; 3. Place face in pillow and SCREAM LIKE CRAZY; 4. Repeat steps 1 thru 3 until exhausted or smiling; 5. Thank your pillow by giving it a big hug!”

“Everyone has something to scream about these days,” says Yetter.  “Many of my friends have been laid off, the economy is lousy and the bills just keep on coming. Still, I’ve always believed in silver linings and focusing on the positive. The Screaming Pillow is my way to help others look on the bright side.”

Despite its whimsical nature, the idea for the Screaming Pillow was inspired by Yetter’s family tragedy – the loss of her sister and infant nephew in a tragic car accident, and Yetter’s mother being counseled by a therapist to scream into a pillow as an outlet for her grief.

Earlier this year, Yetter was laid off from her corporate job, which provided her with the opportunity to launch her company, The Brightside Group, Inc. The Screaming Pillow is the first product designed to inspire people to “see on the bright side of dark situations”.

“I saw first-hand how something as simple as screaming into a pillow helped my mother relieve the worst stress possible. Although that was years ago, it seems that with the strain people are under these days, the time is right for the Screaming Pillow”, says Yetter.

The Screaming Pillow is available for purchase exclusively at http://www.ScreamingPillows.com and retails at $19.99. A portion of the proceeds is donated to charitable causes.

The Screaming Pillow is the first product of The Brightside Group, Inc., the company Yetter formed in 2009 to design, manufacture and market novelty and therapeutic products.

CONTACT:  Gabrielle Yetter –  978-500-9996 – Gyetter@BrightsideGrp.com

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The Brightside Group is about inspiring people to see on the bright side of dark situations. Our first product, The Screaming Pillow, is a 24/7 source of immediate stress relief. It's for when you"just have to let it out!"