CashGenie.co.uk has gone live

PRLog (Press Release) - Oct 26, 2009 -
The website http://www.cashgenie.co.uk has gone live! Cash Genie UK, the short term loan provider, has recently launched a new website, which looks to receive more visitors than the previous cashgenieloans. The quirky genie logo is still used, but emphasised by becoming a central figure on the homepage inviting customers to apply for a loan.

A new website design and layout has been adopted to optimise the amount of traffic to the application form. This is shown through the sidebar, representing a small ‘snippit’ of the application form. By just filling in a name, address and loan amount customers are directed to the application form to make the process easier and more convenient for customers to apply for a loan. The Cash Genie brand and logo has been emphasised to increase awareness and ‘stickability’ in consumer’s minds. The company is a new starter in the market but is already looking like an established player in the industry. In a previous article on www.cashgenieblog.co.uk, Cash Genie stated that they aim to become as close as they can to a generic brand;

“Soon, it will not be called a short-term loan customers ask for, it will simply be called a Cash Genie loan!”

Cash Genie UK have created www.cashgenie.co.uk, to enable customers to easily remember the web address in relation to the company name. The company can now advertise the site on the web as CashGenie rather than CashGenieLoans. Even if this does not produce a lot more traffic for the company, it is good branding and market advertising which should produce an increasing amount of sales. If customers/advertisers wish to find further information regarding Cash Genie, please contact b.waters@cashgenie.co.uk.

Photo:
http://www.prlog.org/10388701/1