First Time in History- manufacturer Kashmirstorz reaching end customers directly
Whatever whenever done first time, always makes the owner and others proud.
Yes this is the story with Chinar Softech ( manufacturers and Exporters of Ladies Scarves and Shawls). Probably best known by Kashmirstorz ( http://www.kashmirstorz.com), they are the first company ( manufacturer)
Yes, No sourcing agents in between, no traders, no one in between, just manufacturer and end customer. This is the bold step taken by the company. When the company personel were approached, they admitted that they wanted to maintain the quality and keep check on the price. What points they put forward were some what surprising.
They said that due to this economic slowdown, the agents and others are distracting the end customer by providing the cheap quality and medium level price, tagging things wrongly, their by misleading the end customer. The things have gone to such an extent that now end customer is not certain what is he getting. What product should the customer get at what price? Black hole kind of scenario has starting occurring.
So, the Company (Chinar Softech) has decided, to reach out to the end customer with pure quality of products, educate them with what is original. How can original cashmere and Pashmina scarves be identified and possessed, this is what the company is aiming to educate end customer with.
Although what they are expecting is a tough competition to start with, as there are large number of sourcing agents and mediators who are having good contacts. And Company expects that it will be hard for end customers to off front start believing the company and its products right from beginning. So Chinar Softech ( kashmirstorz.com)
It will take some time before end customers accept the qualities of scarves of shawls of kashmirstorz, and believe the company’s purity and organic baseline.
