In so doing, it hopes to maximize the opportunities afforded by the remodeling trend that has emerged in Japan’s homebuilding scene as a popularly economical choice in light of the recession.
“People don’t want to invest in new construction due to the [economic] crisis… they would rather spend their hard-earned money on remodeling… so our remodeling business [is] able to keep its momentum in spite of these hard situations,”
By taking part in the JHBS, Nakayama also expects greater exposure of its products especially to new markets, even as it currently exports to Korea and Japan. “We [hope] to gain experience and knowledge [that] can be used as tools for product improvement,”
A subsidiary of Japan’s Nakayama Joutaku Co., Ltd., Nakayama Tech has set up base in Davao del Sur, a choice location with its vast supply of the clay raw material primarily used in Nakayama’s brick and granite environment friendly “Eco-Wall”
Because the factory manufactures its own brick tiles, it is able to save on importation costs in addition to aiding the economic development of the region by providing employment to the citizens hailing from the nearby towns and municipalities.
Also offered as a free service are graphic simulations of newly renovated facades using the application of Eco-Wall products, which help customers decide on their preferred colors and designs.
Joining Nakayama are nine other local companies: Coast Pacific Manufacturing Corporation (furnishings from agro-debris);
The Philippine participation is led by the Center for International Trade Expositions (CITEM), an attached agency of the Department of Trade and Industry (DTI).
For more information, log on to www.citem.gov.ph/
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The Center for International Trade Expositions and Missions (CITEM) is an export promotions arm of the Philippine Department of Trade and Industry.