Mystery Shopping Services: The New Competitive Advantage

PRLog (Press Release) - Oct 25, 2009 -
In todays market conditions, retailers the world over are looking for any possible competitive advantage and are turning to Mystery Shopping services to get an edge.

Mystery shopping services provide personnel that pose as regular shoppers and visit client and competitor businesses to assess customer service quality and collect other market related data.  

Tobias Kurzmaier, business spokesman for INTERNATIONAL SERVICE CHECK, http://www.internationalservicecheck.com/ explains that he has noticed an increase in global brands approaching INTERNATIONAL SERVICE CHECK of late asking for help in improving their customer service levels. “Companies have known for a long-time about the importance of customer service but only since the GFC have they started to act” he says.

The retail markets of the US, Europe and Asia have taken a hit since the GFC but there are still plenty of retailers doing well in these trying market conditions. According to Kurzmaier, organisations are seeing the benefits of mystery shopping services and how it can stimulate business growth. “We service many global brands from McDonalds, H&M and Swarovski to small and medium sized retailers and they all have access to our database of over 500,000 service checkers and the latest analysis and service check tools available”.

With consumer spending dropping and increased competition the customer holds the upper hand. Kurzmaier strongly believes that understanding your customer’s buying habits is critical to increasing sales. “Not only are our service checkers performing service checks but they’re also collecting valuable market research data which provides clients with the right insight to succeed”, he remarks.

Mystery shopping services can benefit a number of industries, including Banking and Finance; Retail; Hospitality, Food and Beverage; Manufacturing and Automotive to name just a few. Any service industry can benefit from the work of mystery shoppers. Kurzmaier explains that INTERNATIONAL SERVICE CHECK http://www.internationalservicecheck.com/ handles all aspects of the mystery shopping process for clients. “We assign a project manager to every project who closely works with the client to ensure the right information is being collected. We are also able to produce multilingual reports and can deliver results back to clients within 24 hours.”

With over a decade of experience, INTERNATIONAL SERVICE CHECK has provided mystery shopping programs, competitor analysis and service quality checking services for some of the world’s best-known brands from Fortune 500 companies, to small and medium sized businesses worldwide.

Contact Details:
Tobias Kurzmaier +49 (89) 54 55 82 28
Email: t.kurzmaier@internationalservicecheck.com
http://www.internationalservicecheck.com

Photo:
http://www.prlog.org/10387992/1