This latest executive brief from the Recruitment Genome Project, draws from extensive primary and secondary research to delineate trends in recruitment marketing that may impact your plans for 2010. The brief indicates that while OnRec members are more likely than recruiters as a whole to have effective strategies for finding candidates using social networks, search engines, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), and to be less satisfied with their organizations’
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About Arbita's Recruitment Genome Project
Arbita's Recruitment Genome Project is a multi-year research initiative spearheaded by Arbita and aimed at defining the most effective recruitment marketing practices. The Recruitment Genome Project relies upon multiple sources of primary and secondary research to identify industry trends and formulate best practices. Sources include:
•Extensive surveys completed by thousands of recruiters and executives
•Recruitment marketing analytics tracked in Arbita's job posting solution (OnePost) and other technologies
•Interviews with industry thought leaders such as Kevin Wheeler, Peter Weddle, Shally Steckerl, Glenn Gutmacher and others
•Constant dialogue with customers and other industry professionals
Arbita compiles data from these sources to distill actionable findings, and report these findings in frequent reports and executive briefs.
About this Executive Brief
"Both a Leader and a Follower in Marketing Strategies" compares Recruitment Genome Project survey results from the first quarter of 2009 with survey results from the third quarter. The numbers indicate that the experts in Internet recruiting are more likely to increase spending this year on job posting and job board, but will spend the same or less than last year on improved metrics and training and development for recruitment and sourcing.
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OnRec and the Arbita Team
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