When the results of the 2010 Scovie Awards, the world's leading recognition for hot and spicy products, were announced, David Mennenoh of Off Road Fire Co. was excited to get the call from the competition organizers. Waukesha-
Mennenoh, owner of Off Road Fire Co., commented "We are thrilled to have won a Scovie, especially a 1st place. This is our first time entering and we really didn't expect a win. It feels great." Nearly 800 products from around the world competed for top honors. The Scovie Awards were created by Dave DeWitt, the nation's leading author on fiery cuisine and founder of the National Fiery Foods & Barbecue Show. The awards are named for Wilbur Scoville who pioneered a rating scale for spicy foods. The Scovie Awards have become the industry standard for excellence in more than 60 categories of fiery foods.
"This year's entrants really represented the cream of the crop in fiery foods products," notes Dave DeWitt, dubbed by The New York Times as the "Pope of Peppers." "Our 2010 winners represent some of the largest companies in the industry, such as Pace Foods, Buffalo Wild Wings, and Garden Fresh Salsa, as well as start-up companies just getting off the ground. The common factor is their commitment to excellence and the real quality of the products they produce."



