Horse / Equestrian Gifts Christmas Sale up to 50% off - see www.equinety.com or www.horse.uk.com

PR Log (Press Release) – Oct 25, 2009 – Equestrian jewellery retailer www.EquinEty.com (http://www.Equinety.com) said it will cut its prices by up to half during November and December to give shoppers an opportunity to buy high quality gifts at affordable prices.

The initiative to introduce sale prices ahead of Christmas - rather than hike them as many retailers do - was the brainwave of EquinEty designer and founder Jackie Hunt who said: "It's been a tough year financially for most households and it's also been tough for businesses like ours. However, what doesn't break you makes you stronger and we've been able to be tough on costs by selling online and working closely with our suppliers to find value where we can. For our customers, that means they can now enjoy superb prices this Christmas without losing out on service or quality."

Although EquinEty has had to move their range almost exclusively online to cut costs, delivery of superb customer service is still a priority for the team. And, proof of their excellent customer care comes from the world's largest online retailer, Amazon, whose customers have posted a succession of top five-star ratings on their site. Additionally, cutomers of EquinEty's own retail site at www.EquinEty.com have posted many dozens of emails of thanks, support and encouragement.

"Producing beautiful and quality jewellery items is clearly our primary goal but we also go the extra mile for our customers by posting items free to all UK addresses and all our items come beautifully boxed with a certificate of authenticity," explained Jackie.

"Yes, we've bucked the retail trend by having a sale in the lead up to Christmas but that's because we want our loyal customers to see just how much we care ... and also show how hard we are working to ensure we all have a happy Christmas after such a tough year!"

For more information, visit www.EquinEty.com call 0844 736 5880 or visit www.horse.uk.com