New Products and Services That Customers Will Actually Buy, and Value

PR Log (Press Release) – Oct 23, 2009 – Austin, Texas - DataInfoCom, an analytics software company, and Dr. CJ Cornell, Professor of Digital Media & Entrepreneurship at ASU, are conducting a free webinar on Friday, October 30, 2009, at Noon Eastern.  This talk will focus on predicting behavior, plus wants and needs, of the current and the future customers of most large corporations – for new products, new services, and changes to the existing products and services.  

Social Networks.  It's no longer just chat, forums, embarrassing photos, anonymous confessions, and endless political shouting matches.  From Facebook to Twitter, YouTube to Amazon - ordinary people are living out-loud and online. They are the "digital natives" as well as gen-x and boomers.  If you are a large business, they are your customers, your future customers - and your competitor's customers.  Smart, savvy and passionate: forget trying to figure out what they want and how to make them happy.  They are telling each other; they are telling everyone - and they are telling you.

Most companies are trying to figure out how to keep up.

"This session is not about keeping up; it's about leaping ahead.  It's not about how to market using Twitter or how to advertise using Facebook," said CJ Cornell, Ph.D., Professor of Digital Media & Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.  Cornell is also the principal Entrepreneur-in-Residence at The Knight Center for Digital Media Entrepreneurship where he conducts research on social networks, behavioral economics, entrepreneurship, and advanced digital media.  

Cornell added, "We'll discuss this 21st century consumer - how they are using Social Networks in their lives and how you can leverage this in your business.  It all comes down to behavior, analysis, strategy, and action.  We'll discuss some of the Social Networks data, tools, and techniques available to business leaders, plus product, marketing, services, and operations managers - so they can understand and succeed with today’s customers.  We will talk about spotting trends before they become problems or lost opportunities; spotting trends before your competition does.  How to detect emotions, wants, needs, passions, etc. without asking the customer?  Then, how to influence their decisions without directly advertising to them?"

Registration for this free webinar is currently open at http://www.datainfocom.com/upcoming_webinar.html.

For more information about this topic, or to schedule an interview with Dr. CJ Cornell and DataInfoCom executives, please call Michael Ames at 512/656-3899 or e-mail him at pr@datainfocom.com.