Clare Fowler, aged 22, who graduated in Public Relations from the University College Plymouth, Marjon earlier this year has been appointed as a full time account manager.
Kayleigh Sydenham, aged 21, an English graduate from the University of the West of England ,joins Empica as a part-time public relations manager. Both formerly spent work experience placements with the firm.
Managing Director Martin Powell said: “Increasingly public relations is about online communications as much as the traditional media and we are building a mix of those experienced in dealing with newspapers, television and radio and those who communicate through social networking and online.
“Many businesses have cut back on their marketing and publicity activities during the recession and we are building our team now so that we can help those who want to act fast as the upturn comes.”
Empica has gained national headlines with its work recently launching national charity Afghan Heroes, which included gaining coverage in every national newspaper including double page spreads in The Sun, the BBC Radio 4 Today programme and ITV’s Good Morning.
The agency was also involved in publicising what turned out to be the last ever concert of Boyzone featuring Stephen Gately before his untimely death. Gately’s last media interviews were with West Country radio stations and newspapers organised by Empica.
Other projects have included worldwide promotion of the Titanic Memorial Cruise – an anniversary cruise planned for 2012 as well as day-to-day publicity for West Country businesses such as Bakers Dolphin, Cadbury House and property agents Colliers CRE.
Said Martin Powell: “We love the fact that we are non-specialists and so have a wide range of clients from hotels and gyms through to chocolate shops and accountants.”
