Wingify launches the only product suite in the market designed to optimize website conversion rates. Wingify's pre-launch clients have experienced about 50-90% increase in conversion rates within first 10 days of using the platform. This increase in conversions further led to decrease in marketing costs by 10-20%. For optimizing conversions, Wingify provides a single platform to use technologies such as split testing, behavioral targeting, visitor segmentation, semantic targeting, web analytics and funnel analysis. In addition to providing marketer friendly interface where she can optimize conversions without involvement of IT department, Wingify also exposes a developer API which can be used to create infinitely flexible analytics, testing and targeting solutions. Providing all the tools for conversion optimization (goals, segments, analytics, testing and targeting) in one single dashboard removes integration hassles across different software.
Wingify has developed a product which combines the best elements from web analytics, split testing and behavioral targeting to assist a marketer in optimizing conversion rates on a website. As far as innovation is concerned, it is a leap of at least an order-of-magnitude in this area because with Wingify all the tools and techniques required for conversion optimization are available at one place using a single JavaScript tag. Wingify also provides access to its conversion experts to help businesses fully leverage its platform for improving website conversions.
Wingify believes it represents a major innovation in this field because need of the hour is fully-integrated, easy to use software for improving website sales and conversions. Currently available solutions all revolve around traditional metrics such as pageviews, visitors, etc. But what a website or online business ultimately survives on is sales and revenues; so Wingify is architectured to revolve around usiness-derived metrics and ideology that what matters on a website is its conversion rate. And to facilitate this purpose, it is vital to measure, analyze, test and optimize the conversion rate, all of which is possible with Wingify suite.
Delving into specifics, Wingify product suite provides all of these at one place:
* Tracking and benchmarking of multiple types of conversion events/goals:
* Combinations of 30+ metrics to segment, test and target visitors on: downloads, pages visited, time spent, number of sessions, frequency of visit, city, country, search keywords, etc.
* Running split tests only for particular segments (or even all visitors); rest of the visitors aren't included in the test
* All standard analytics reports: upstream/downstream analysis, referrer analysis, exit/landing page analysis, search keywords analysis, etc.
* Funnel Analysis/Cart or Form Abandonment Analysis
* Behavioral Targeting: targeting optimized content, offers, ads on website or landing pages based on visitor segments
* Semantic/Contextual targeting: for large publisher sites, semantically classifying pages/visitor behavior and generating custom landing pages and offers for him
There are multiple ways in which Wingify can be used for conversion optimization, some of the most prominent methods are listed below:
* Cart abandonment targeting/retargeting
* Visitor behavior modeling and targeting
* Simple geo and daypart targeting
* Pricing test and landing page optimization
* Cross-sell and up-sell on the basis of visitor behavior
* Targeted email campaigns
* Offer optimization according to visitor segment
* Dynamic landing page generation
* Comprehensive analytics for marketing campaigns
Clients say that the ability to create complex visitor segments using 30+ metrics, doing web analytics on those segments, then running segment specific split and multivariate tests and finally doing behavioral targeting using the same dashboard is quite innovative and at the same time a relief for all conversion optimization practitioners.
Resources
Wingify Homepage - http://www.wingify.com/
Product Overview - http://www.wingify.com/
Product Tour - http://www.wingify.com/
Contacting Wingify - http://www.wingify.com/
Wingify on Twitter - http://www.twitter.com/
