“EMG is thrilled to have been consulted by the OC Metro to voice an opinion on one of the hottest topics to-date,” explained Navarro. “Social media has taken center stage, and it’s clear that online video marketing is at the forefront. Because of the ability to move from across various media platforms including TV, web and mobile devices, video has inevitably emerged as a worldwide viral phenomenon. Taking this into consideration, our team at EMG has learned to adapt by keeping up with the latest video trends.”
With more than a thousand production companies sprawling across the region, Orange County is home to a top-grossing video industry worth nearly $500 million. As video continues to significantly grow and evolve industry-wide, there is no doubt that businesses leveraging this medium now need to rethink their strategy in order to stand out from the rest of the competition.
“The key to compelling online video is the content,” added Navarro. “The storylines and brand messaging needs to engage, inform, entertain and connect with your audience. In doing so, you’ll be able to influence your customers, attract potential leads and maximize ROI along the way.”
About OC Metro (www.ocmetro.com)
OC Metro is an online and hard-copy publication with a circulation of over 70,000. Founded in 1990, the magazine is now managed by Churm Publications. From business resources to dining, events and health, the bi-weekly publication focuses on all things Orange County.
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About EMG (www.earthboundmediagroup.com)
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.