Huge Crowds Throng to Sharaf DG Stand at Gitex Shopper to See World’s Fastest PC

PR Log (Press Release) – Oct 22, 2009 – DUBAI, UNITED ARAB EMIRATES : The launch of YOYOTech’s brand new Fi7EPOWER MK3 system has drawn huge crowds to Sharaf DG’s stand at the Gitex Shopper 2009 show at the Aiport Expo, not only because it is the fastest system ever sold in the world– but also because it has been built into a gorgeous chassis – created by BMW’s Design Works Team.

Fi7EPOWER MK3 delivers an amazing gaming experience, using the world’s first DX11 graphics card (Radeon 5870) which will drive up to 3 high definition screens side by side. Across the whole of Gitex 2009, technology enthusiasts were queuing for a chance to touch this revolutionary system – to experience the power for themselves.

YOYOTech’s owner, Charanjit Kohli, said “The response to Fi7EPOWER MK3 has been stunning. Our exclusive partnership with Sharaf DG means that the world’s best technology will now be launched in the Middle East, first - every chance we can get. The Middle East market is vibrant and growing fast. Our research shows that while the Middle East enthusiast demands the very best, they are often put to the back of the queue by major component suppliers. That ends now. We’re committed to driving the market forward – with the Middle East market being put first and foremost”.

Mr. Nilesh Khalkho, CEO, Sharaf DG, said “Our rapid expansion plan across the region means that we will be able to deliver the latest and greatest technology to an ever bigger audience. At the same time, we are committed to delivering extraordinary value, as well as the very latest in stylish design. Fi7EPOWER MK3’s look and feel fits perfectly within the Sharaf DG portfolio and we are very proud to be launching all of these new technologies first at Gitex 2009”.

Sharaf DG has been thrilling shoppers at Gitex this year with its cross promotions, ‘killer’ deals and value offers across its entire range of consumer electronics, home entertainment, IT, telecom and home appliances. To infuse further excitement, Sharaf DG has introduced a unique ‘Match To Win’ promotion that gives a chance for shoppers to win instant gifts. Acer is the main sponsor for this promotion.

The  ‘Match To Win’ promotion extends to customers who spend AED 500 and above at Sharaf DG. On presentation of their invoice at the ‘game’ area, they get to choose one numbered box from one bin and another out of the other bin. If the numbers on both these boxes match, the customer wins an exciting instant prize. Customers with spends of over AED 1000/- get two chances.

The special Gitex offers are not only available at the Sharaf DG stand at Gitex Shopper, but also at all its stores located across the UAE.

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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.