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This idea sprang from the following evidences. Firstly, global warming forces us to act & change our consumer habits. Secondly, we are exposed to more than 3 000 ads per day. Furthermore the overall budget spent yearly for ads is up to $620 Billion. So, imagine if we could get a bit of this advertisement space in order to promote eco-friendly gestures? The impact would be huge.
Similar to the white stripes that appear at the bottom of advertisements that remind consumers that “they should eat 5 fruits & vegetables a day” or “drink alcohol in moderation”, addsmore.org wishes to convince brands to willingly give 10% of their ad space for eco-friendly messages such as: “Privilege public transports”, “Recycle your garbage”, “Turn off your electric devices”, “Reduce the temperature of your home”, “Use less packaging”, etc
Similar campaigns proved to be extremely successful in changing people’s habits. In France for instance an action was launched to prevent obesity and 18 months after the inclusion of “mangerbouger.fr, eat more fruit & veggies, do sports, etc…” in ads, Ipsos recorded that 23% of French improved their eating habits.
Addsmore.org actively contacts brands in order to rally them in this initiative. Copenhagen’s City Hall is also invited to embark in this project during the Climate Summit that will take place in December 2009.
Our non-profit organization has equally launched several viral actions on the web and will take part in the most widespread day of climate action in history coordinated by 350.org.
You can help this initiative by joining our facebook fan page and by posting a picture in which you would have written on yourself eco-messages. This will prove that if normal citizens are willing to write on themselves environment messages, ads should do the same in their ads.
http://www.addsmore.org
http://www.facebook.com/
Photo:
http://www.prlog.org/
