Cass Business School Students, Staff & Alumni Embrace ‘I Love Cass’ Campaign
Cass Business School’s staff, students and alumni have joined together to show their love for Cass and became part of a video which is now being shared with the rest of the world. Participants were asked to take a picture of themselves with an ‘I Love Cass’ sticker in front of a famous landmark wherever they were in the world and send it to the School. The pictures were then compiled for the video.
The 'I love Cass' campaign started out small and local as a simple bumper sticker for people to wear their Cass hearts on their cars and bikes. It was so popular that the School decided to make it a global competition. There were hundreds of entries from all over the world demonstrating Cass Business School’s (http://www.cass.city.ac.uk) truly global reach.
The first prize winner Hyunjin Kim, an exchange student from Korea, was randomly selected by Professor Steve Haberman, Deputy Dean, and won a £400 camcorder. The winners for “Most Creative Photo” were Claire Goebel from the MBA Marketing Team and Paulette Dixon, an MBA alumnus.
While the initial competition is now finished, Cass Business School (http://www.cass.city.ac.uk)
Photo:
http://www.prlog.org/
