TM Lewin the quality London shirtmakers established in 1898, is about to prove it is firmly in the 21st Century with some major updates to its’ online offering. To ensure that they are keeping up to date with their customers’ needs and their online behaviour, TM Lewin will soon be launching their online community to enhance customer services and communication, and also provide customers with an online ‘space’ to interact with one another.
Social media and online interaction has become one of the most important areas of online to consumers and the uptake of social media amongst internet users has been phenomenal.
With so many of their customers using Twitter, Facebook and blogging, TM Lewin are stepping forward to connect with their customers directly via a soon-to-launch Blog and customer area on the website. The customer area and blog, ‘Off The Cuff’, will provide customers with access to the latest information on the brand, new looks, staff members and other exciting news.
In the men’s formal wear world, connecting with customers via social media channels is an unprecedented move, yet one which TM Lewin believe will increase their overall customer services provision and provide additional value to their loyal customers.
