This idea uses Trackbacks, a protocol that was originally developed and used by blogging platforms.
So how do Trackbacks work?
A customer writes a review on their blog, which links to the relevant product page on Laskys.com. Laskys then publishes a link to the customer’s blog at the bottom of the product page within the reviews section.
When a potential customer then visits the Laskys website (www.laskys.com)
The benefits of Trackbacks
1. The product review is integrated into the user’s existing blog, allowing them to maintain control of their own content.
2. The link from the Laskys product page provides free traffic to their blog which is a great boost for niche bloggers.
3. The blogger can use their own images and content including videos and flash when creating the reviews, making them exciting and interactive for potential customers as well as presenting a truly independent source of information on a product.
4. If the customer likes the blog they visit, they may become a follower which will increase the regular traffic to the blogger’s site.
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