At the just-passed decade later, a latest survey shows that online shopping's emergence has attracted a large number of market entrants who are now in an attempt to take a share of profits B2C piece of B2C has exceeded 3,000.
Decade a cycle, starting from low-priced books, and now online shopping has become a major daily consumption channel of Internet users in China, goods of online retail involved in as many as 10 million kinds.
According to market research firm Nielsen’s new study for the eight core cities in China, 2826 online shopper under the age of 45, Dangdang.com led B2C is still a powerhouse in the market-leading position about user awareness, browsing and use these triple indicators.
Nelson’s conducted research shows that among China's Internet users’ unaided awareness and general tips, Dangdang.com ranked the top B2C shopping site to respectively 54% and 93%.
In 2009, buried decade in the B2C later, Dangdang.com declares that it has achieved sustained profitability. Dangdang.com co-president Li Guoqing said in the interview, "From March to September of this year, Dangdang.com has done 1% of the net profit per month, thus closer to the net earning standard level of traditional retail and online retail." He is also expected this year, Dangdang.com book sales will break through the 20 billion.
The industry considers that if the manufacturer can accomplish with a low-cost e-commerce, create worthy online shopping brands for customers, a sense of consumption trust and sticky brand platform is the most valuable. Brand effect has become a key to firmly grasp the massive users and continue to attract new users, but also a solid foundation for the rapid expansion.
IResearch analyze, rapid expansion of user groups as well as the resulting structural changes will inevitably bring about the diversification of the demand. Li Guoqing said Dangdang.com is able to be a winner to achieve sustained profitability, not only based on advantages of procurement costs, warehousing costs, logistics costs and other operating cost, but also inseparable expansion strategies in recent years.
As a competitor with Dangdang.com, epathchina.com (http://www.epathchina.com) thinks that developing focus of B2C online retail market in China begin to shift to 3C and the department store market, as the patriarch of B2C online retail market, Dangdang.com has taken the lead to completed the strategic layout and category expansion in the 3C and the online retail market, which has paved the way for the next step to continue to lead the online retail market.
