The 3M Ceramic Series helps complete the overall 3M product portfolio for both residential and commercial applications. For flat glass, the new ceramic films will fill an existing gap in both product performance and customer price points between Night Vision window film and the Prestige Series window film.
This new addition to the 3M line will help separate the Prestige Series window film from ceramic technology, provide another customer price point, and allow for a NEW dealer option without having to compromise margins on the Prestige Series in competitive situations. This is an exciting new addition and will build even more value with our end customers.
The new 3M Ceramic window film will be available for automotive applications, the new ceramic films will fit between Color Stable and Crystalline and will also fill both a product performance and price point gap between these key film lines. The 3M Ceramic Series window film combine low reflectivity, high clarity and outstanding heat reduction.
The 3M Ceramic Series window films are available in three different VLT’s — CM30, CM40 and CM50. The new window films are available in 20", 40", 50" and 60" sizes and are restricted to the 3M Prestige Dealer Network such as Climate Insulating Products. 3M Authorized Automotive Dealers will have access to the 20" and 40" sizes only for automotive applications.
“These new products are being test marketed between August and November, with the official launch set for December 1,” said Jon Hanbury, Marketing Manager for the Renewable Energy Division.
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