San Francisco, CA. -Doc Martin’s of Maui, creator of the completely new derma-bond technology that is behind the most rigorously tested, highest performance sun screen ever created, announced their official sponsorship of Christine “Peanut” Vardaros. Christine is a professional cyclist on the Zannata-Champion System Pro Cycling Team and an internationally renowned sports/fitness journalist and columnist. Her steady writing gigs include a column in VegNews Magazine. She actively uses her celebrity status to promote healthy living through a cruelty free diet. By succeeding at athletics she sets an example to others that a vegan diet is optimal for sports. She takes her beliefs to the next level by only using products that parallel her lifestyle.
As sunscreen is the most important layer of defense against cyclist’s proven enemy of burning sun, rain and heavy winds, Vardaros has been relying heavily on Doc Martin’s of Maui for the last few years for ultimate protection. “I have very delicate skin that is also prone to breakouts so not just any product will do the job. Of all the dozens of products I’ve tried, Doc Martin’s does the best in taking care of my skin.” Adding, “Considering I have to ride in upwards of six hours daily often in extreme weather situations like France’s scorching sun, or Belgium’s heavy winds and rain, I am eternally thankful that Doc Martin’s has staying power. I can’t even sweat it off! Once it’s on, it stays on,” explains Christine. In the making of Doc Martin’s of Maui, there is no wash-off of hazardous chemicals into the environment and absolutely no testing on animals. For Christine, this makes Doc Martin’s an easy choice as an essential part of her race gear.
The sunscreen was developed by George “Doc” Martin M.D. A highly respected Maui dermatologist and avid surfer and cyclist who spent two decades developing a sunblock that performs under the conditions associated with extreme endurance sports. Research, product development, and collaboration with professional athletes have resulted in the most significant advances in sunscreen technology in recent years. Doc Martin’s unique derma-bond technology binds directly to the skin creating an armor coating of protection from the sun.
Until recently Doc Martin’s of Maui has served a small but committed cult following of people from athletes to skin cancer survivors. It has only been available on-line or in Maui where “Doc” Martin lives with his family. The growing popularity of the brand and increased awareness of the dangers of skin cancer have prompted “Doc” Martin to grow the company and make the benefits of Doc Martin’s available to all. He is doing this in partnership with Akel Ventures, San Francisco based brand and business development firm and anticipates that the product will be widely available by the early part of 2010.
For more information on Doc Martin’s of Maui go to http://www.docmartinsmaui.com. To follow Christine as she races through Europe, go to http://christinevardaros.blogspot.com .
Source: Doc Martin’s of Maui and Christine Vardaros
Sara Batterby of Akel Ventures
sara@akelventures.com
415-595-7070
