Reverse Mortgage Direct Mail
A new monthly supply of reverse mortgage direct mail prospects will be available in 2010 from reverse mortgage direct mail provider Influence Direct. These households are not eligible for a reverse mortgage until 2010 due to reverse mortgage age requirements.
Looking into next year you can see how many households in the United States will be age-eligible for a reverse mortgage. Influence Direct started with their nationwide reverse mortgage database which contains age information using month, day and year of birth. They then looked at any household with no individuals over age 62 or older. These are households who are currently not age-eligible for a reverse mortgage. After confirming either the head of household or the spouse turns age 62 at any point in 2010, they are loaded into the 2010 reverse mortgage hotline database. Based on this process, here are the age-eligible household counts who should receive a reverse mortgage direct mail offer in 2010:
January - 6,106
February - 5,848
March - 6,074
April - 5,636
May - 5,513
June - 5,371
July - 5,915
August - 6,153
September- 5,657
October - 5,625
November - 5,147
December - 5,343
"If you use direct mail to generate reverse mortgage prospects then this is a must list for you to target in 2010. To maximize your success, start mailing the list 2 months in advance of their birthday month so you can be the first to offer a reverse mortgage." says Influence Direct CEO Andy Riddle. "Dwindling retirement portfolios are causing individuals turning age 62 to look closely to reverse mortgages as a viable cash flow option. Influence Direct is happy to provide these households to reverse mortgage direct mailers as they become age-eligible each month."
For more information on Influence Direct's reverse mortgage direct mail programs, visit http://www.influencedirect.com/
For more information on Influence Direct's reverse mortgage mailing lists, visit http://www.influencedirect.com/
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