Advertisers Wait is now Over

Oct. 21, 2009 - PRLog -- Advertisers has been angry at the high cost of online video advertising and the poor targeting abilities of ad network when using this marketing strategy. With the online video ad industry rates averaging whopping $20 cost-per-thousand impressions; it’s no wonder rates are now declining 12% annually due to a lack in sales. A survey conducted by BrightRoll yielded the results that 87% of the advertising agency hasn’t done research on the effectiveness of online video advertising, but over 50% believe their clients would purchase online video ads if data would prove better results for their return on investment. According to MyCommercialAd.com president Ivan Martin, ad networks are now focusing on video websites that caters to shoppers; rendering much more effective results for their clients.
   
“Google / YouTube are charging huge amount of money $2-5 CPC (cost per click) for all normal keywords”, said one online advertiser. “I think video ads are cheaper, when targeted right are more influential than TV, and could influence a large target at the same time”. “The lower the rates fall, the more comfortable advertisers are buying online video ad inventory in bulk, and if the prices come down to be more in line with television ad rates then it will be easier for them to think of TV ads and online video ads in the same vein”, said Erik Schonfeld. “In fact, 71 percent of the survey respondents think of online video ads as complementary to TV ads”.

The online publishers association has conducted a study entitled “frames of reference: online video advertising, content, and consumer behavior”. The study found out of 80% of people that watched an online video ad, over 50% has taken some kind of reaction, over 30% visited a owners website, 22% went on a hunt for more details, 15% traveled to a store, and about 12% purchased a product. With these proven numbers and viewer ship increasing on the web, video ads is a must have to succeed in any business! The future of online video advertising is here and is the most effective way any business can promote itself.

About MyCommercialAd

MyCommercialAd.com is the leading online video ad sharing website, and the premier shopping search engine enabling shoppers to quickly and easily find, compare, and buy anything anywhere. For online video advertising at one low price without the CPMs rates, visit http://mycommercialad.com/. For more information on MyCommercialAd.com contact Sean Martin, Media Relations at (773)818-7147 or e-mail press@mycommad.com .