Feeding Frenzy: Inside the Ford-Firestone Crisis

PR Log (Press Release) – Oct 21, 2009 – Feeding Frenzy provides a candid, telling look at high-stakes crisis management throughout an epic corporate crisis. Unlike other books on crisis communications, Feeding Frenzy is not just a “how-to manual” but a riveting story providing readers with the feeling of living through one of the most challenging crises in business history.

Facing unprecedented scrutiny from international media, aggressive trial lawyers and an angry U.S. Congress, Ford Motor Company’s crisis team tries to understand what’s causing a growing number of deadly rollover crashes involving the world’s best-selling SUV.  Ford’s strained relationship with its biggest tire supplier grows increasingly bitter, then gives way to all-out warfare to the delight of the companies’ opportunistic adversaries.

Including never-before-published material, Feeding Frenzy sheds new light on one of the biggest news stories of the decade, revealing media manipulation, political grandstanding and corporate in-fighting. The author includes insightful crisis “lessons learned” throughout the narrative, as well as an Epilogue examining how the rise of social media is transforming crisis work today.
                                                                                           
Publisher’s website:  http://www.strategicpublishinggroup.com/title/FeedingFre ...  
ISBN: / SKU: 978-1-60860-731-0

About the Author:
Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford’s chief spokesman during national labor negotiations with the UAW, and for many of Ford’s high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis. Harmon is the author of the Force for Good Communications blog for “aspirational public relations” at www.forceforgoodcom.com. He lives in suburban Chicago.
                                                                                                                     
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Ellen Green — PressManager@aegpublishinggroup.com

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