Widen Digital Asset Management Software Adopted by Ten New Customers in Q3

PR Log (Press Release) – Oct 21, 2009 – Widen Enterprises, a Madison, Wisconsin-based digital asset management software and premedia services company, announced today the commitment of service to ten new customers signed during the third quarter of 2009. These customers selected Widen’s Web-based digital asset management (DAM) solutions to help maximize the value of their digital media and brand assets, while increasing operational efficiency.

Among Widen’s new clients is Oceania Cruises, an upscale cruise line based in the United States offering worldwide voyages to exotic destinations. Oceania Cruises utilizes Widen rich media management technology in support of its online marketing and e-commerce initiatives.

"Due to considerable growth over the past five years, our e-commerce team wanted to make digital assets available to travel partners and other groups from one, easy-to-access repository,” said Jason Barinaga, Manager of E-commerce Initiatives, Oceania Cruises, Inc. “After much research, we were pleased to discover that Widen's solution provided the three components we wanted in a digital asset management system—scalability, flexibility and user-friendliness. Furthermore, their customer support and implementation team was exceptional in providing the information and support we needed to fluidly understand and integrate the technology into our website."

Customers new to implementing Widen DAM software include: Beazley Group, City of Lake Forest, California, Coty Inc., CUNA Mutual Group, DIRECTV Latin America, Drexel e-Learning, Hacienda Tres Rios Resort, Spa, & Nature Park, and Messer Construction.

"We applaud these new customers for taking steps to maximize the value of their digital media while embracing the Widen software-as-a-service (SaaS) model," said Matthew Gonnering, CEO of Widen Enterprises. "As we continue to extend our digital asset management services to new markets, we continue to make technological advancements such as upgrades in functionality, security, scalability and architecture. We also dedicate ourselves to making advancements in service programs like Widen25, a commitment to our customers for response times. Don't forget about what the last 'S' in SaaS means! Our customers are excellent marketing, creative, and I.T. people and it's our job to be excellent at DAM from setup through day-to-day usage so they can continue to excel for their organizations."

Widen’s DAM solutions provide real-time Web-based access to clients' digital asset libraries, eliminating extra costs for hardware, software and upgrades. The Widen Media Collective®, the primary hosted DAM software service, is currently in version 5.3 and supports creative and marketing workflows for organizations of all sizes in over one dozen different vertical markets.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time Web-based access to the clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades. For more information, visit: http://www.widen.com.