New York, NY Everlast Worldwide, Inc., the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, today announced an expansion of their partnership with 24 Hour Fitness, the largest privately-owned U.S. fitness chain. The new, exclusive relationship will increase the scope and breadth of the already popular Everlast Shadow Box Workout in 24 Hour Fitness facilities.
"As we move toward our 100 year anniversary in 2010, we are committed to further extending our brand in the fitness and conditioning arena. The expansion of our Everlast Shadowbox class is perfect for those looking to experience the incredible strength and cardio benefits of an authentic boxing workout,” said Adam Geisler, President of Everlast. “ 24 Hour Fitness is the leader in fitness clubs nationwide, and being able to partner with them in this program will lift both of our brands to a new level and an ever expanding audience.”
Three world champions will participate when the Everlast Shadow Box Workout launches on October 24th at 24 Hour Fitness locations in Miami (Andre Berto), New York City (Paulie Malignaggi) and Costa Mesa (“Sugar” Shane Mosley).
The 45-minute class utilizes traditional boxing conditioning methods framed in 12, three-minute rounds that alternate between punch combos and conditioning exercises to deliver an authentic boxing workout. Equipment, including the Pro Shadow Boxer band provided by Everlast, is incorporated into the exercises and members are encouraged to bring their own gel gloves or wraps, which are also available for purchase in select clubs and online at 24HourFitness.com.
The partnership continues to educate members on the health benefits of boxing for fitness and reinforce Everlast’s growing presence in the gym culture. The partnership, which also includes in-gym Everlast signage, promotions for 24 Hour Fitness members and Everlast fitness apparel for the instructors, is offered in 24 Hour Fitness gyms across the United States with the Everlast Shadow Box Workout available for all members of 24 Hour Fitness. For more information on the partnership, the Everlast Shadow Box Workout class or gym locations and GroupX class schedules, please visit www.everlast.com or www.24hourfitness.com.
Together, Everlast and 24 Hour Fitness have updated the Everlast Shadow Box Workout to be held as part of 24 Hour Fitness' regular GroupX schedule in some of their more than 400 clubs nationwide.
"24 Hour Fitness is always looking for creative ways to motivate members to meet their workout goals and the Group X shadow boxing class is a fun and effective class for all levels," said Tony Wells, Chief Marketing Officer24 Hour Fitness.
About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola, Dial and Everlast and for the past eight seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC heavyweight champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete, and live an active lifestyle. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
