FashionForFun.com.au Launches new eCommerce Adult Costumes & Lingerie website

Oct. 21, 2009 - PRLog -- Fashionforfun.com.au launched a brand new class leading ecommerce website this month retailing sensual lingerie, hosiery and adult costumes. Soft launching on the 1st of October, the official launch of site occurred on the 19th October.

The Australian market for costumes and lingerie is a multimillion dollar one and this isn't lost on the business owners at Directshop Wholesale Pty Ltd.

"We have been retailing online in Australia for nearly 10 years now and are always looking for growth opportunities in the online market" says Nathan Huppatz of Directshop. "It was over 12 months ago that we started investigating the costume and lingerie market and we really wanted to provide shoppers with a great ecommerce experience and offer fantastic quality products, free shipping and great service to boot. With strong traffic and sales growth in the first 4 weeks we are really expecting big things!"

Fashionforfun.com.au is the main sales channel for the product range. The site is built with the latest online retail technology allowing cutomers to create accounts, track orders, re-order, generate wishlists, share items with friends and much, much more. Free shipping on all items currently differentiates this site from others in the marketplace.

"We are all about the buying experience and free shipping is a fantastic offer for buyers. With great products and a large range we are already attracting a high number of repeat orders. Our simple website makes it so easy to serve our customers. This site is built with the same technology of our other recent site launches and provides us with a great platform for growth."

Fashion for Fun has thousands of products available and plenty of room for category growth; "Adult costumes and lingerie is really just the beginning. We intend to move into a few more ranges quite quickly including accessories, children's costumes and more. This is just the beginning." says Nathan.

"We several major suppliers excited about getting their products on the site and we are sure there will be some interesting developments in the product range shortly."

About Directshop Wholesale Pty Ltd

Directshop Wholesale Pty Ltd retails several brands, now including http://shop.fashionforfun.com.au. Directshop Wholesale is a dedicated online multi channel retailer.
Fashionforfun.com.au is the newest venture and builds on 10 years of online retail experience. Fashionforfun.com.au is managed by Directshop's services company providing online marketing, advertising, consulting and technology skills to build strong ecommerce websites.

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Directshop is an online retailer of adult costumes, fancy dress costumes, lingerie and more. Directshop also retails other ranges of products online, in different verticals, including fishing tackle, musical instruments, electronics, car parts and accessories and more items.

Directshop also provides ecommerce development and consulting services to other online businesses, assisting to development of class leading ecommerce sites and integrations.