PR Log (Press Release) –
Oct 21, 2009 – In his new role, Mr. Lattin will be focused on new business development across all of the company's current divisions, including affiliate.com, DataOverdrive, and Dynamic Dolphin. He will be working closely with the directors of each division to identify opportunities and drive growth by bringing on new clients and business partners, with a special emphasis on emerging markets and international expansion. In addition, he will be providing his expertise to many departments within the company, including operations and marketing.
With our ongoing focus on the growth of our business, we are always looking for opportunities to add strong people to our team. We couldn't be more excited to bring onboard someone with Mr. Lattin's background and experience,
said Scott Richter, CEO of Media Breakaway. He is already making an impact on a number of areas within the company and we expect him to become a key member of the team as he settles into his new position.
I'm delighted to be a part of the Media Breakaway team, said Mr. Lattin. I believe that the current economic climate provides companies that have a strong financial foundation, visionary leadership, and an innovative spirit, the opportunity to make serious inroads into new markets. Media Breakaway is uniquely positioned to take an even larger leadership role in the industry.
Mr. Lattin has a long history of professional success in the online marketing industry. He got his start in the industry as Director of Network Development at Cybereps (now Winstar Interactive). In 2001 he founded Adotas, one of the most respected publications in the online advertising industry. Mr. Lattin was most recently CEO of Vizi Inc, a top level interactive advertising display network.
