Deployment of energy efficient IT equipment would result in significant cost savings for corporations, as Green IT products consume far less energy than traditional equipment types. In small and mid sized businesses, energy costs contribute a large share of the operating cost, across industries. Investment in Green IT therefore yields rich dividends in the long run in terms of total cost savings. GE technologies’
Ongoing economic recession is stifling the growth of the global green IT market. The global economy is undergoing the worst recession since the great depression. Consumer confidence has hit historic lows as evident from low consumer spending levels. It is not clear as to how long this stretch of economic downturn will last. Corporations are holding back on IT capital expenditure to cope with the declining global trade. Global Markets Direct predicts that the weaker demand for Green IT products will prevail at least until 2011.
Cash strapped corporations across verticals are scaling back on their IT spending to cope with the ongoing economic downturn. The greening of legacy IT systems would require significant capex expenditure. Substantial investment requirements are proving to be chokepoints for Green IT. Industry estimates suggest that the overall IT spending in 2009 will decline by as much as 15% over 2008. However, industry experts have a broad consensus that post 2012 there would be a marked increase in IT spending.
Companies across industry verticals are warming up to the “Green IT“ phenomenon in developed economies such as Western Europe, U.S, Canada, Japan etc, and have near term plans to deploy Green IT products and practices.
In other parts of the world, corporations have woken up to the Green IT concept only recently and the awareness levels are only slowly catching on. The indifferent attitude of corporations in many developing regions of the world is expected to create formidable sales challenges for Green IT vendors. Surveys with corporations across multiple verticals in these parts of the world revealed that they do not have substantial plans for Green IT switch in the next one to two years. Indifferent attitudes of corporations are expected to slow down the deployment of Green IT in developing economies.
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Global Markets Direct new report ”Global Green IT Market Analysis and Forecasts to 2015” provides an in-depth analysis on the Green IT industry. This report covers various aspects of Green IT such as carbon footprint assessment, green IT products market sizing and IT waste assessment. At the outset, the report discusses the carbon emissions contributed by the usage of IT equipment globally. The report proceeds to estimate the overall green IT market’s size and provides forecast figures for a period of seven years from 2009 to 2015. It identifies and elaborates key market drivers, restraints, and industry challenges operating in the industry. The report segments the global green IT products market on the basis of geography, product type, industry verticals and end user, providing revenue and forecast figures for each of the resulting sub-segments. Besides, the study does a detailed assessment of the competitive structure of the global green IT industry and provides comprehensive profiles of key players in the industry. The report has a dedicated chapter for IT waste management and provides outlook for Green IT market.
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