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Follow on Google News | New research report on DoubleClick now availableRecently published research from Mind Commerce, "DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership", is now available at Fast Market Research
Key Findings: * DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years. * Brand marketers will increasingly depend on DoubleClick's extensive advertising network to improve their clickthrough traffic and reach a more sophisticated group of consumers who are using cell phones, WiFi-enabled PDAs and other mobile devices to be entertained, shop, and find local merchants. * DoubleClick must continue to add prominent brands to its network and further develop its analytics capabilities or risk losing share to competing companies such as AdMob and Third Screen Media. * DoubleClick's long-term growth will be focused on development of advanced digital advertising properties, namely mobile video, browser-based widgets, and dynamic content for localized search. * Mind Commerce would like to see DoubleClick leverage its Google muscle to foster partnerships with Apple and bolster its offerings for mobile application developers, a market that currently chalks up nearly $4 billion in sales and we expect to reach more than $10 billion by 2014. As mobile devices grow more sophisticated, users will come to expect easy access to more relevant and useful applications. Audience: * Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing Departments: * Mobile advertising networks: The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content. * Mobile search and content aggregators: * Cellular phone providers: They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use. * Mobile platform developers: These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities. * Traditional media outlets: Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content. * Smartphone and PDA manufacturers: For more information or to purchase this report, go to http://www.fastmr.com/ About Mind Commerce The Mind Commerce mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within their areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. View more research from MindCommerce at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
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