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Follow on Google News | TradeDoubler Rebrands The Search Works to TD Search in UK and FranceFinal step in successful integration of The Search Works into The TradeDoubler Group, delivering unrivalled, seamless search management across 19 countries
By: TradeDoubler TD Search, effective immediately, bringing it in line with the rest of TradeDoubler’ The rebranding also paves the way for future product expansion to leverage the Group’s technology investment under a single pan-European brand. In 2010, TradeDoubler will announce a number of significant developments, including the launch of its single platform to manage holistic digital marketing programmes across the major online disciplines in search, display and affiliate. The single platform will deliver more informed budget allocation, more effective campaigns and even stronger results for customers. “Integrating the IP, sales teams, and technical expertise from one of the world’s biggest search engine optimisation companies with one of the industry’s largest online marketing companies creates a powerful solution for complex, cross-border, multi-lingual search campaigns that can be coordinated through a single point of contact,” said Simon Burgess, UK Managing Director for TradeDoubler. “TD Search has already seen great traction with notable new international search campaigns for customers such as Avis, VisitBritain and Octopus Travel in recent months. The rebranding to TD Search in the UK and France is the next step in executing against our strategy for pan-European expansion, unified product development and further internationalisation.” TradeDoubler’ With its extensive reach in 19 countries worldwide, TradeDoubler delivers 32 billion impressions per month, reaching 149 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers. About TradeDoubler TradeDoubler is an international digital marketing company offering a range of performance- TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information. For further information, please contact: Els De Witte Marketing Director TradeDoubler Tel: +44 (0)20 7798 5814 Email: els.dewitte@ Distributed on behalf of TradeDoubler by NeonDrum (http://www.neondrum.com) Nicky Denovan Tel: +44 7747 017654 nicky[at]neondrum[ # # # NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. End
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