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Issues to be resolved include business models and revenue share, the type, length and frequency of ads, consumer attitudes and many others. Operators will have to walk a fine line between maximizing the revenue potential of advertising, while at the same time not risk alienating subscribers and increasing churn by doing so.
Based on interviews with key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, Visiongains 140+ page report Mobile Advertising and Marketing 2009 - Market analysis and forecasts 2009-2014 analyses the market drivers and barriers affecting mobile advertising and marketing. It discusses the main market trends and charts the market evolution in the US and Europe. The report examines mobile advertising opportunities presented by MMS, video, TV, LBS, contextual advertising, as well as other niche possibilities.
Questions discussed in this exclusive management report will:
* Who are the main players in mobile advertising and what are they doing?
* What different forms of advertising are available and expected to appear in the future?
* How does mobile advertising compare to online and traditional media?
* Why is advertising so important to mobile?
* When will advertising start to make significant traction in the market? When will it become a mass - market proposition?
* How successful will it be?
* How can operators and other companies in the value chain best position themselves?
Other key questions that are researched:
* What % of brand advertising and marketing budgets will go on the mobile channel by 2014 and what will be the associated revenues?
* Where are the biggest market opportunities?
* What advertising models exist and which ones will account for the biggest market?
* What types of mobile advertising are most likely to succeed?
Operators in the Europe and the US are currently either testing various forms of advertising with 3G services or are allowing ads to be served on their portals. A number of multimedia companies have already launched mobile advertising offerings, and several ad-funded MVNOs in Europe and the US in 2007 have generated significant interest, and will become an important revenue source within the next five years.
Mobile advertising has great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile phone will soon be in virtually everyone's pocket. Advertising is currently a major area of growth in the mobile world and is set to become even more specialized than it is at the moment.
Visiongain: Mobile Advertising and Marketing 2009 - Market analysis and forecasts 2009-2014:
http://www.reports-
Visiongain: More market data and market reports:
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