Red Letter Days Gift Experiences Launch At House Of Fraser
The Red Letter Days range offers customers the choice of a wide range of unforgettable experiences with 17 packs available at various price levels.
The Red Letter Days branded voucher packs offer a wide range of activity choices across the UK, in values from £35 to £250. Nine of the packs offer the customer a choice of individual experiences including Supercar Driving, a Pamper Spa Day, the Thames Lunch Cruise and BA London Eye experience. The additional eight packs are from the brand’s ‘Perfect for…’ range which include hundreds of experience options for ‘Him’, ‘Her’, ‘Couples’, ‘Thrill Seekers’, ‘Petrol Heads’ and ‘Kids & Teens’. The range is also available to buy online at www.houseoffraser.co.uk as well as through the House of Fraser Wedding List, with six additional exclusive products for couples.
“Retail is an extremely important area of development for the Red Letter Days (http://www.redletterdays.co.uk) brand and we are expecting this launch with House of Fraser to be a huge success,” says Theo Paphitis, co-owner of Red Letter Days with Peter Jones, who adds, “We have watched the company grow significantly in the four years since we acquired the business and with retail high on the growth strategy, launching with a prestigious department store like House of Fraser will give us the high profile we need on the British high street."
Nigel Oddy, Home Director for House of Fraser says, “Red Letter Days (http://www.redletterdays.co.uk)
The launch into House of Fraser was supported by an exclusive press event on 15th October at the Oxford Street store, with Peter Jones and Theo Paphitis in attendance. This will be followed by regional in-store events in the run up to Christmas.
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