LAS VEGAS - Public relations services are becoming more affordable across the country thanks to efforts by modern public relations firms such as Las Vegas-based EquityPR. The company this month celebrates the two year anniversary of eliminating its monthly retainer fee in exchange for a-la-carte pricing to make services more affordable for small and medium sized businesses across the country.
In 2007, EquityPR broke the traditional public relations model in two ways, in effect making their services more accountable and more affordable for growing businesses.
- By focusing on "news releases" intended for customers and the media, as opposed to "press releases" only for the media, EquityPR delivers a quality written news release that is designed to not only spark media interest, but also drive sales and customer website traffic. EquityPR is one of the early leaders in creating search engine optimized news releases with free Internet distribution to drive online branding, awareness and sales.
- EquityPR offers all types of affordable news release and copywriting services affordably priced at generally only $49 per project. Charging on a per-project basis, and not on the basis of an expensive monthly retainer, has made public relations affordable for businesses on an as-needed basis when it best fits into their marketing plans and budget. Excess money is not wasted when the services are not needed.
The firm today is announcing a new pay-for-performance model for its news release distribution service. Along with $49 for news release writing, customers will now have an option of paying a flat-fee $49 per metro area for intensive distribution or simply pay for performance. In the pay for performance model customers will pay $25 per traditional media placement, and $0.10 per unique visitor for Internet media, to a maximum of $100 per news release. This new pay-for-performance pricing ensures that the customer will only pay for results, generating a better return on marketing investment.
EquityPR is a leading national a-la-carte public relations firm with 300 clients across the country from Hawaii to Puerto Rico.
We can help you affordably create new business opportunities for your business using a true marketing approach to news releases and copywriting. To have EquityPR create a news release for you that drives results, please visit them on the web at http://www.equitypr.com for a no obligation professional consultation.
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